Google has published an implementation plan for your web browser "Google Chrome" in which you make your intentions known to block intrusive video ads (proposed by Better Ads Standard (Coalition for Improving Ads) in a new version of the guidelines for blocking inappropriate ads displayed when watching a video) as well as to block file downloads over HTTP.
The recommendations take into account the main causes of dissatisfaction of users, as they are forced to install blockers. On the part of video ads, to determine the types of annoying ads, Google launched a survey of approximately 45 thousand users from 8 countries, It encompasses approximately 60% of the online advertising market.
As a result, three main types of annoying users were identified Ads displayed before the start of the program, during viewing or after completing the viewing of video content that lasted no more than 8 minutes:
- Advertising inserts of any duration that interrupt the video in the middle of the display;
- Long ad inserts (more than 31 seconds) Displayed before the start of the video, without the ability to skip them 5 seconds after the start of the ad;
- Show large text ads or ads at the top of the video if they overlap more than 20% of the video or appear in the middle of the window (in the middle third of the window).
In accordance with the recommendations made, Google plans on August 5 to include an ad block blocking in Chrome that meet the above criteria.
In order to determine which ads are the most intrusive to the web experience, we rely on the Best Ads Standards that provide guidance to companies like Google based on feedback from people around the world.
The block will apply to all advertising on site (without filtering specific problem blocks) if the owner does not quickly fix the identified problems. The status of checking for inserts on a site can be seen in a special section of tools for web developers.
Regarding owned websites (such as YouTube) and Google-owned advertising platforms, the company intends to review the types of advertising displayed on its services to meet the new requirements.
On the other hand, of intention From google to add new mechanisms to protect against unsafe downloads of files in Chrome.
Google mentions that on Chrome 86 (scheduled for release on October 26) downloading all kinds of files through links from pages opened through HTTPS will only be possible when uploading files using the HTTPS protocol.
It is observed that downloading files without encryption can be used to commit malicious activities by falsifying content during MITM attacks (for example, malware that affects home routers can replace downloaded applications or intercept confidential documents).
The lock will be introduced gradually, starting with the release of Chrome 82, in which attempting to insecurely download executable files from links from HTTPS pages will issue a warning message.
In Chrome 83, the lock will be enabled for executable files and a warning will be issued for the files.
In Chrome 84, file locking and a document warning will be activated.
In Chrome 85, documents will be locked and a warning will be triggered when images, videos, sound, and text are being downloaded insecurely and start to crash in Chrome 86.
In a more distant future, plan to completely stop supporting file downloads without using encryption.
In the versions for Android and iOS, the crash will be implemented with a delay of one version (instead of Chrome 82, in 83, etc.). In Chrome 81, the option "chrome: // flags / # treat-unsafe-downloads-as-active-content" will appear in the settings, allowing warnings to be output without waiting for Chrome 82 to exit.
Months ago I stopped using Google Chrome, I turned to Mozilla Firefox again. Much more secure, adaptable and configurable than Chrome, and also the extensions that block ads of all kinds make the experience of browsing the Internet much more pleasant.