Firefox is taking steps to stop notification spam

Autoplay ads and videos appear at any time, as well as popup windows that ask for permission to send more pop-ups as notifications.

Esto It is a problem that for several months now It is quickly becoming invasive for Internet users. However, Mozilla is making changes to this situation. The organization wants to change the way its browser handles notification requests to try to reduce this, from Firefox version 72, according to their announcement posted Monday.

In fact, according to Mozilla, Firefox 72, which will be released next January, requests to show desktop notifications will take the form of a small icon in Firefox's URL bar, which users will need to click to actually see the notification request. For now, only visit a lot of sites to display relatively large notification notices.

It was last April that the organization made this important decision to make changes to reduce the number of annoying permissions notifications to receive desktop notifications that users see every day when they browse.

To this end, Mozilla has conducted a series of studies and experiments that have shown how unpopular notifications are to users, according to their blog post.

For these experiments, Mozilla designed a measurement using Firefox telemetry to collect details about when and how a user interacts with a notification request, without revealing personal information about it.

The metric was enabled for a random group of study participants (0.1% of user population) in Firefox versions, as well as for all Firefox Nightly users.

The study of versions allowed the organization to distinguish between new users and existing users, to account for an inherent bias of existing users when rejecting authorization requests, because they usually already have the correct permissions on their favorite sites.

In addition, according to other statistics submitted by the blog post, the users do not usually accept notification requests submitted by the websites.

In fact, according to Mozilla,

“In a single month of Firefox version 63, a total of 1,450 billion guests were introduced to users, of which only 23.66 million were accepted. That is, for every accepted request, sixty are rejected or ignored. In approximately 500 million cases this month, users took the time to click "Not now."

According to the blog postIn addition to the fact that the overall volume of these prompts fell during the experiments, prompts displayed as a result of user interaction had significantly better engagement metrics.

In fact, the organization was able to see a much better rate of authorization decisions for the first time (52%) after applying user interaction on Nightly.

Regarding the study on Firefox versions, Mozilla has concluded that existing users will accept 24% of the first prompts with user interaction and new users will accept 56% of the first prompts with user interaction. This reinforces the organization's intention to stop browser notification spam.

Based on these results, Mozilla has found that user interaction is required to display permission messages notification and will present it from Firefox 72.

It should also be noted that Mozilla had already started to make browser-level restrictions, how you handle notifications in Firefox 70. Now when you visit a new site that wants to show notifications, Firefox has replaced the "Not now" option with the "Never allow" option, so that the relevant website no longer shows you your requests notification.

To stop all notifications in Firefox, it can be done as follows:

  • By clicking on the menu icon in the upper right corner of the browser, here we select «Options».
  • Then we click on "Privacy and security" in the menu on the left.
  • We must scroll down to the "Permissions" section and click the "Settings" button next to "Notifications."
  • Check the box next to "Block new requests to allow notifications."

Source: https://blog.mozilla.org/


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